Founder Coaching

Personalized Support Every Step of the Way

An empathetic and trusted advisor, there to help you maintain momentum, troubleshoot challenges, and tap into the resources you need to grow and thrive.

Addressing the human and emotional side of leadership while pursuing your professional growth and business goals.

Get Started Today

This is for you if you are…

  • Feeling stuck in your business or having trouble getting a new idea off the ground.

  • Overwhelmed by the founder experience and needing to reclaim your sanity and well-being.

  • Struggling to delegate and seeking guidance on how to grow your business sustainably.

  • Starting from scratch and looking for the right communities and resources to begin your journey.

  • Navigating major change in your established business while maintaining a nimble, entrepreneurial mindset.

Tangible Outcomes for Business & Well-being…

✔ A clear, actionable path from ideation to exit
Create structure for your ideas with a personal advisor dedicated to helping you successfully navigate challenges, seize opportunities, and identify the milestones that move your business forward.

✔ Objective clarity for critical decisions
Navigate complex decisions with a thought-partner who deeply understands your vision while providing the objective clarity to help you see a situation from new angles.

✔ Direct connection to a high-impact business network
Access a deep network of expertise, providing you with direct introductions to the specific services and strategic resources required to scale your venture.

✔ An adaptable plan for your personal peace of mind
Align business goals with your own personal capacity and lifestyle with a personalized plan designed to help address the emotional ups and downs in the journey of a founder.

✔ Validated confidence in high-stakes moments
Prepare for critical pitches, hires, or pivots with brainstorming support to help ensure that your decisions are backed by facts and a second set of eyes.

✔ Clarity around delegation and your personal strengths
Identify exactly what to automate or offload so you can move past daily overwhelm. We will focus your energy on the high-impact tasks that align with your natural strengths, ensuring your business thrives while you reclaim your personal capacity.

✔ Honed leadership and entrepreneurial skills
Develop tangible skills in networking, pitching, and public speaking. Learn to navigate major changes and uncertainty with the resilience of an established business owner and the mindset of a nimble entrepreneur.

What’s included in your package

1) Weekly Coaching

  • 50-minute sessions to troubleshoot immediate challenges and help you build momentum

  • A judgment-free space to process interpersonal challenges, difficult business decisions, and team management with an unbiased partner.

2) Mid-Week Ongoing Support

  • Availability via email, text, and phone to handle issues that arise between sessions.

  • Personal connections and introductions to specific services, resources, and experts exactly when you need them.

3) Personalized Strategies and Playbooks

  • A tailored “no-cookie-cutter” approach that bridges the gap between ambitious business milestones and your personal well-being.

  • We’ll identify the specific routines and habits that fit your unique working style, focusing your time on what you do best while strategically resourcing the rest.

Working with a dedicated thought partner to achieve your vision while honoring your unique strengths and the personal realities of an entrepreneur’s journey

  • "Will's superpower is to ask you questions that get you to think differently about problems you encounter... he is that wonderful light in the dark at the start of any venture."

    Blackwell Hird - Blackwell Ink Startup Founder

  • "He pushes you, like a good weight lifting coach, to take on a little bit more weight than you would normally... but joyfully doing it with you."

    Mike Smiles - Smiles Studios Startup Founder

  • "He doesn't have a rigid coaching format, and that's what makes him amazing. He has varied skills that we can shape to best work together."

    Jennifer MacMillen - Greater Good Media Founder

  • "He treated me like a peer... he helped me refine the idea into something that actually was actionable and introduced me to the concept that starting my own business was actually possible."

    Blackwell Hird - Blackwell Ink Startup Founder

  • “Will could cut through the emotional ups and downs of being a startup and keep us focused on what mattered while centering our needs and perspective"

    Ace McArleton - New Frameworks Founder Co-CEO

  • "It is an absolute partnership. It’s not just being a sideline coach; it’s truly a partner in your business."

    Jennifer MacMillen - Greater Good Media Founder

  • "Working with Will is a delight. He is constantly on the move, and he is cheerleading for you to be on the move as well."

    Mike Smiles - Smiles Studios Startup Founder

Let’s get to work

Founders don’t have to go it alone. My coaching process is designed to provide the personal support and professional resources needed to turn your vision into a sustainable reality.

How we get started:

  • The Brief: Share a few details about your business stage and where you currently feel stuck.

  • The Sync: I will reach out to schedule a 30-minute intake call to ensure these sessions are the right fit for your journey.

  • The Strategy: We’ll establish your standing session time and begin mapping out your personalized roadmap for growth.

  • A consultant often gives you a static report; a thought partner rolls up their sleeves to brainstorm through problems, prepare for big opportunities, and point out potential pitfalls in real-time

  • No. This service is designed to address both the human emotional side and professional growth, helping you maintain your personal well-being while building your venture.

  • You receive a personal guide to a deep network of powerful business resources and expertise, including direct introductions to the specific services and communities you need to get your idea off the ground.

  • This is for seasoned entrepreneurs, too. We help you navigate change or uncertainty and rediscover how to think like a nimble entrepreneur when your business needs to pivot or scale.

  • We focus on creating a sustainable working style by helping you identify what to delegate or automate, allowing you to achieve business goals without sacrificing your personal sanity.

  • We develop a personal plan that includes goals related to your own inspiration, security, and well-being, ensuring they align with your business and revenue targets.

  • Yes. Part of the outcome is developing tangible skills related to networking, pitching, and public speaking so you can represent your venture with greater confidence.

  • Your package includes ongoing availability via email and text for troubleshooting midweek issues or getting quick connections to resources as they are needed.

    You can also schedule additional sessions via a live scheduling calendar as needed and pending availability.

  • The goal is to provide an enduring relationship with a network of resources, though the cadence is built around standing weekly sessions that create regular accountability. This also provides the best cost/benefit ratio for your dollar.

    That being said, you can also schedule sessions as-needed at an hourly rate.

  • This service is a specialized combination of business strategy and personal founder coaching. If you are seeking mental health therapy, I recommend reaching out to professional help through a dedicated network like Psychology Today. This coaching is for those who want to address the "human side" of leadership and business in direct tandem with their professional growth and business milestones.